It all depends on your strategy, budget and traffic source.
If you’re starting out in media buying and have a limited budget, you should start with large volume/low payout segments.
These tend to be less competitive, giving you the opportunity to quickly gather a lot of reliable data.
This means you can optimize your campaigns sooner, find those sweet gold mines, and get your campaigns in the green!
You can get an idea about the current top segments on your account’s opportunities section.
Bear in mind that the actual EPC always depends on your quality of traffic and ways of promoting.
You'll be able to dig into granular segments by playing with the Grouping Filters we provide.
In order to get the best tips on hot segments for your traffic, get in touch with your Mobidea Account Manager or our Affiliate Service: affiliate-service@mobidea.com